THE SEARCH ENGINES AND REVIEWS

It use to be that review websites like Trip Advisor, Yelp and Citysearch to name a few controled the internet review space. However, a major shift is under way and it puts Google and the review section of it's maps program in position to take a large bite out of that internet review market share. The name of the program is Google Places. If you are not familiar with Google Places and the impact it will have on your Hotel in the very near future than listen carefully.

Google is a search engine that nearly 90% of people in the world use when connecting to the internet. In fact, you cannot get to Trip Advisor, or any website for that matter without first passing through Google or some other search engine such as Yahoo or Bing. So now that you know that tid bit of information put yourself in the position of the potential guest searching for a hotel for their trip. You log on to Google, you type in a city and the word hotel and Google gives you all the reviews without having to go to a third party review site such as trip advisor. To add a little flavor to the soup...people trust Google since it's not a website but rather a search engine. In fact 90% of people trust Google and this puts Google in a position to dominate the review market in the VERY near future.